Whichever type you decide to go with, make it suitable for the audience, make the message work for your organisation, distribute it to the right people (your target market) and set up the timing so it does what its meant to do, when its meant to do it.
What steps would I take?
The purpose - Discuss your needs with your promotional Product Advisor at Black Dog Promotions and make sure you select the right type of key ring for your intended purpose and budget.
Distribution – How will you give it to them? Is it a throw away device or something to be cherished? If it is a gift for a subscription to a service, then make it worth their while and send a great thankyou note with it for that subscription. If it’s for a membership to a nightclub for instance, carefully figure out at what point they receive the key ring, make it memorable, and valuable to them for all the right reasons.
Support Message – Your business will be the main feature, but if the key rings are sequentially numbered you will be able to offer a key return service, the person finding the key calls you and you get the person that lost the key to call them. You look like the hero and save them a whole lot of hassle.
Create a strong link to the organisation – Many key rings can be shaped to suit your needs, a house shaped one for instance can be useful for a builder or maintenance handyman business for example. Of course the shape should also be useful and not a hindrance to the end user.
Go for value – If you want it to last make sure it stays that way by selecting the right material and style to suit the end need.
Plan the steps – Work with your Black Dog Promotions Promotional Advisor to ensure you select the right design and impression method, sort out the budget and time frame and go from there.
Take it further - Do you already have a key ring in mind? Then call now and discuss your needs, or email us to prepare a quote. We invite you to involve us early in the development process so we can advise you effectively and save you time, money and hassle.
